Pepsi is at the forefront of entrepreneurial change in relation to utilizing Twitter as a marketing scheme and direct-to-consumer tool.
Facebook Backtracks on Compliance Policy after Outcries
Mid February 2009 saw Facebook hurriedly revert back to its original service agreement after consumer rights groups raised eyebrows over the social networking site’s intentions with its updated policies.
Citibank Survey Indicates ‘Social Media Ineffectiveness for Small Businesses’
With so much hype and intrigue surrounding social media in the enterprise, I was mystified to hear of an article by Chris Crum essentially indicating poor results by Citibank’s recent small business social media survey.
Google Wave on the Horizon
May 2009 saw Google I/O unveil its remarkable new (and predictably open-source fuelled) Wave communication tool with a flurry of hype across the blogosphere.
15 Inspiring Twitter Phenomena
In an effort to explore microblogging in terms of corporate use, marketing and event management, I present to you a growing list of truly inspiring Twitter phenomena – who knows, it might prompt the next unprecedented avenue for micro-messaging, or the new Big Thing for social media.
Twitter: Social Fling or Serious Business?
The question in itself seems to be all the rage since Twitter’s (originally labeled “Stat.us”) inception back in early 2006. Does it possess enough vim to remain integral to digital marketing’s future or will it simply fade away?
The Evolution of Immersion: Private Study
Virtual realities and online gaming (MMORPG) – a study dabbling in the effects of synthetic worlds upon the way we live.
Social Media Profile Screening by Businesses
Something to hide? We’re not the only ones getting savvy to social networking sites and ransacking profiles for a more explicit view of who you are…
