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    I'd love to hear from you, whether it be to further a topic discussed here or just about something nifty.

    Alternate email: catherine.crosby@connect.qut.edu.au

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  • Pepsi Taps into Twitter: Positive and Not-So-Positive Effects

    Pepsi is at the forefront of entrepreneurial change in relation to utilizing Twitter as a marketing scheme and direct-to-consumer tool.

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