If you already know how to use various aggregation tools, it might not offer much value — but for the small business struggling to transition, it might be something that is cost-effective and easy to use.

You nailed it in terms of the core target, though see my other comment. We’ve seen a surprising number of pretty advanced users that like leveraging it just to save time.

Our goal is to just let people focus on being conversational – e.g. talk about your business or the topic that you’re passionate about as though your standing behind the counter in your shop or meeting with a client at their location. We take that conversation and push it across the web in a search optimized way while enabling you to see and know where you should be engaged to make sure you’re delivering great responsiveness and customer service.

Given the crowd on this site, I’ll give you an example for the advanced user. If you’ve got keywords that you’re optimizing a web site around for SEO purposes, why do you have to think about finding a separate tool for creating Twitter searches for those same keywords to “listen” to the real time conversation that is unfolding on the web? What about the same thing for Facebook?

We’ve made that automatic. It’s a small example and there are loads of others, but we think it’s a wide open space for innovation and time saving tools that help drive discovery in both search and social media and help funnel and manage engagement across all of those sources.